Seven Business Tips We’ve Learned in 2015 // London Wedding Photographers
At the end of 2014, we took some time to asses our photography business, where we needed improvement and things we needed to let go of, so a blog post about 10 business lessons we’ve learned in 2014 was made. Since then, I promised myself to find time each year to do this.
How will you ever know you’ve grown unless you take a look at yourself? It’s also a great reminder in case you ever feel stuck.
Here are some business tips and things we have learned in 2015…
Your brand is what other people say of you
Are you confusing? Maybe a bit desperate? Or inspiring and fresh?
Listen to what they have to say, not to what you think it’s cool.
Your knowledge, your help, even your clients.
What goes around, comes around.
Not everything works for everyone
Some shoot 10,000 images per wedding (for real), others only 1,000. Some use Canon, others Nikon or Sony. At the end of the day, your clients will only receive what you give to them. They will most probably not even understand your process and that’s OK!
Don’t try to change every time a photographer does something different, because you’ll burn out, get frustrated and never find your own voice.
I believe this particular business tips would be practical for any small or big business owner.
Multiplying by simplifying
Increase your clients, your work, by decreasing your work.
This autumn, in 2015, we were lucky enough to attend a fantastic conference for photographers all over the world, in Sweden, at Way Up North. Some of the best in the industry were sharing their stories and I was amazed just how smart they were working to also have time for their families! Have come with great business tips from there, completely worth it.
It may mean to outsource your post processing or even find people to work together with you or get freelancers do what you’re not great at. I can not wait to put this into practice this new year!
One of the things I hear most from clients, is how quick we reply to e-mails. It doesn’t seem like a big deal, but this literally brought new clients in and I could not be happier.
We always aim to reply within a day (when humanly possible) and I found that it always surprises potential clients.
This creates excitement, trust and even great recommendations!
Happy parents, happier couples!
A habit we try to keep is to always get the couple’s parents aside and shoot some portraits of them separately.
They feel so appreciated and looked after (they pay for most of the wedding after all) and we literally had parents tearing up when we left at the end. Simple portraits like these are the most valuable years later…
Take a Sabbath!
2015 was our busiest year so far and needless to say we were exhausted at one point. Being a freelancer, you never know when to stop and the list keeps on growing!
Luckily, we had planned long time before the busy season started, to go on a trip to Nepal for One Whole Month. I know, it may seem like a long time, but it was so needed and we don’t regret it one bit.
No deadlines, no e-mails, editing, or blogging for as much as you decide, but please, do this at least once a year! Invest in yourself and your family. You are important, too.
You will come refreshed, with new ideas, experiences and stories to tell.
May 2016 be the most meaningful year yet, filled with beautiful people and amazing experiences.
May you Explore. Grow. Rest.